About Us

Improved Perfection

Éclat (AY-clah) is French for bright or luminescent. Whether it’s a brighter, radiant complexion or a brighter smile after using our products, our main goal is to improve your physical and mental wellness through promoting self care.

We are a natural, black-owned cosmetic company and aren't here to re-invent the wheel. There are more than enough moisturizers, conditioners, and lip balms on the market. But every product and routine could use a little boost every now and then, and that's what we're here for; offering products that help your current skin products perform optimally for better results.

So if your conditioner, lip balm, or moisturizer is slacking, we got you.

About The Founder

Eclat Naturals founder Javon Ford

Eclat Naturals was founded by chemist Javon Ford in 2016 in South Carolina shortly after graduating when he couldn't find a foundation shade that was suitable to him that worked under staged lighting without clogging pores so he began created color cosmetic to wear and soon started creating products for his co-stars and thus Eclat was born.


At Eclat, we believe in offering effective problems that are both safe and naturally derived. We don't encourage scaremongering and believe in science first and foremost. There are no "chemical free" claims here when everything from the air we breathe to the water we drink is a chemical. But not all chemicals are created equal. Whether it's a hazard to the environment or to our long-term health, the following ingredients will never be found in our products: parabens, phthalates, formaldehyde-releasing preservatives, silicones, and hydroquinone.

And most importantly we are 100% Cruelty-Free 🐇 

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